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 People don't read everything on the page – they scan it. They don't know what’s clickable unless it’s really obvious and they don't know how to find your product information unless you put it where they expect it. |
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Information Architecture
Organising ideas, offers and complex conditions into a structure that people can navigate doesn't happen by chance. OneByOne organises information so that great content and functionality can be found, used and returned to for better results. |
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Usability
OneByOne develops services, products and information that are enjoyable and easy to use. Interfaces need to be so easy to learn that people just read, buy and return, without looking at a Help Screen. And it all happens in seconds.
Usability is about people - designing ideas so that people will engage naturally. OneByOne can show you great ideas for web sites, remote controls, mobile devices or even web kiosks. |
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User Interface Design
The goal of user interface design is to make the user's interaction as simple as possible to accomplish their needs. The better your user interface the more your people will choose you over a competitor. OneByOne builds applications that meet peoples needs and are easy to use.
"Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it." Jakob Nielsen, Designing Web Usability |
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Brand Design
OneByOne works collaboratively with clients to evaluate, create and manage their brand assets. We do this through a renowned blend of strategic thinking and world-class creativity, and by offering unique tools to execute brilliantly.
Our approach to Brand Management is a continuous process that offers specific services aimed at identifying market opportunities, creating powerful brand ideas and expressions, and managing brand implementation.
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